New Geography

Author: Morley Winograd and Michael D. Hais

  • Millennials: A Powerful, Suburban Living Generation

    The latest survey data on the  living preferences of the Millennial generation (born 1982-2003) once again validates the picture of a cohort  that, contrary to urban legend, actually prefers the suburbs, even as they prepare to shape the suburbs in their own image. We and others have previously made this data-based point on this website. The results of the survey challenges the often wishful thinking of academics and ideologues who yearn for a more urbanized, denser America. 

    The Demand Institute commissioned the Nielsen company, to survey 1000 Millennial households about where and how they plan to live over the next five years, The results suggest a major transformation of the country’s housing markets is about to take place that will benefit those who know and understand Millennials and respond to their desires.

    There are 13.3 million households headed by Millennials today. During the next five years that number is projected by the Demand Institute to increase by over 60% to 21.6 million as many Millennials take their first steps toward marriage and family formation. While only 30% of the 18-29 year olds interviewed were now married, seven out of ten said they expected to be within the next five years. A majority (55%) also anticipate becoming parents during this period. As a result, 71% of those interviewed said, that over the next five years, they planned on moving to a  better home or apartment; about half expect to “own, not rent” their new home.   

    This burst of family formation, of course, is quite typical for thirty-year olds, a plateau that millions of Millennials will reach in the next half-decade. And, rather than diverge from the pattern, Millennials are following it in their own way. This is good news long term for the economy since their major lifestyle changes will lead to a burst of spending by Millennials. The Demand Institute’s report suggests that, between now and 2018 the generation will spend $1.6 trillion on home purchases and $600 billion in rent. The big questions are where will they spend all that money and what will they spend it on?

    The Suburbs is the clear answer to the first question. Forty-eight percent of the Millennials interviewed said they planned on moving to the suburbs, while only 38% said they would be moving into large urban areas.  A scant 14% planned to move to rural environments.

    The type of suburban living these Millennials favor, however, is a little different than many of the developments builders are planning to offer. Sixty-one percent say they are looking for more space in their next home than they currently enjoy. An additional 24% want at least the same amount of space. A mere 15% express a desire to live in less space, something often assumed by retro-urbanists, in a presumably more crowded urban environment. Furthermore, although substantial numbers prefer having major amenities within walking distance, most Millennials say they are willing to take a “short drive” to restaurants (54%), grocery stores (61%), and even shopping centers (57%). This suggests that new “walkable” suburbs, including large planned developments on the fringe and Millennial-“gentrified” close in suburbs, all with single family homes, are likely to be the places that benefit most from this wave of Millennial family formation and spending on housing.  

    The single biggest barrier to the country enjoying this burst of new spending remains the Millennial generation’s unique burden of student debt. While three-fourths of Millennials believe home ownership is both an important long term goal and a good investment, only 36% believe they will be able to buy their next home, rather than rent. The impact of student debt on this purchasing decision can clearly be seen in the current behavior of 30-35 year old Millennials.  Only half of those with student debt now own homes, while two-thirds of those lucky enough to graduate college without such debt are home owners. This clearly indicates that student debt reform is the single most important issue facing realtors and home builders future success. It should be their priority in Washington.

    In the meantime, there may be some creative ways to confront this problem; 69% of the four-in-ten Millennials who believe they could not qualify for a traditional mortgage are open to leasing a new home with an option to buy it later.  

    The results of this survey make it clear that the nation’s housing future remains in its suburbs. Those communities which can offer Millennials the type of lifestyle they desire will be rewarded with growth. Those that cling to outdated notions of what constitutes urban or suburban living will find it difficult to compete for the Millennial generation’s housing dollar and the vibrant economic activity that will flow from their choices.

    Morley Winograd and Michael D. Hais are co-authors of the Kindle book Millennial Majority, along with Millennial Momentum: How a New Generation is Remaking America and Millennial Makeover: MySpace, YouTube, and the Future of American Politics and fellows of NDN and the New Policy Institute.

  • Public Engagement Miracle on 24th Street

    Confrontation and conflict are the favorite dispute resolution tools of Baby Boomers, who were born in the aftermath of WWII and grew up in the rebellious ‘60s. In stark contrast, members of the Millennial generation, born 1982-2003, bring a spirit of collaboration and consensus to solving any problem they encounter. A great example of the difference this generational distinction can be seen in the parents at the LA Unified School District’s 24th Street school, most of whom are Millennials in their twenties or early thirties, in how they resolved  the dispute over the school’s future.

    Located near the 10 freeway and Western Avenue in a predominantly Hispanic, hardscrabble neighborhood, the school appeared regularly on the District’s list of academic underperformers. Beyond poor learning outcomes, the parents at the school were upset by LAUSD’s apparent unwillingness to address their complaints about cleanliness and health issues in the schools including non-functioning bathrooms and dead animals on the premises.  They also felt the principal had a tendency  to use suspensions and a police presence as the way to enforce discipline. Before California’s Parent Trigger law gave parents the legal status to challenge incumbent administrators, the parents had organized a protest designed to remove the principal, but LAUSD failed to respond to their request.  

    So when organizers for the Parent Revolution non-profit that originally conceived of the Parent Trigger law contacted the school’s parents in May  2012, they found a group that was  prepared to spend long hours in the grinding work of organizing their peers into a cohesive and unified force that LAUSD would have to deal with. The parents knocked on doors and handed out flyers at the school inviting mothers to come to a nearby park where they met every Thursday after dropping off their kids at school. The “parent union” leaders surveyed all the other parents to determine what they liked or didn’t like about the school and encouraged those interested to attend the Public School Choice programs LAUSD ran to learn more about school reform options. Dissatisfied with what the District’s processes, the parents who came to the park elected a steering committee that met every Monday morning to organize the Thursday discussions.

    The discussions led to an emerging consensus on the changes the parents wanted to see at the school site.  They wanted to make sure that children with special needs had the right level of support services and the restoration of the preschool Early Education Center the district had eliminated due to budget cuts.  They demanded that dead animals, including gogs and rats, and other health hazards be addressed immediately. But the demand that brought about a real transformation of the conflict at the school and changed its culture in the most fundamental way was their insistence that everyone “play nice” together. They wanted LAUSD’s K-5 24th St. school and the Crown Prep charter school that ran a somewhat competing 5-8 charter school at the same site to embrace a spirit of collaboration addressing  the needs of the children, not necessarily their individual institutional interests.

    On January 17, 2013, about nine months after they were first contacted by Parent Revolution, the parents submitted a “parent trigger” petition to LAUSD, asking that the school be reconstituted under the federal No School Left Behind law’s guidelines for underperforming schools. Unlike other instances in California when such a petition has been presented to a school district’s board, LAUSD, under the guidance of its reform minded superintendent, John Deasy, responded positively to their request.  Eight Letters of Intent were presented to the parents from entities that wanted to take over its operations, including ones from Crown Prep and LAUSD.

    The parents formed a committee, which met every day from 8:30 AM until 2:30 PM, to review these proposals. They presented all the ideas to the parents at the weekly Thursday meetings and asked each bidder to come to the park and talk to them. On the day of LAUSD’s presentation it rained continuously, but Superintendent John Deasy stayed to talk to the parents about how to find common ground.

    Finally, the parents reached a consensus on how to restructure the school. They wanted to retain the college prep focus of the existing charter school, but they didn’t want an organization with little expertise in elementary education taking over K-4. So they asked LAUSD and Crown Prep to establish a collaboration on behalf of their children. If both entities would agree, a brand new LAUSD school with a new principal and new teachers would have responsibility for kindergarten through fourth grade on the campus and Crown Prep would have uncontested responsibility for grades 5-8.  Parents wanted both organizations to agree in writing that children would be on a college readiness track when they went to high school and that both organizations would share professional development of the 24th St. School teachers to ensure a seamless environment on the two school campus, including coordination of schedules. 

    Then a miracle happened. The two competing bidders found a way to agree with the parent’s unprecedented request. They signed an addendum to their bids acceding to the parents’ wishes. The parents voted their approval on April 10, 2013, just about one year after their organizing activities had begun.  A newly responsive LAUSD school board approved this innovative new concept one week later and parents became part of the committees that interviewed prospective principals and teachers for their school. The newly reconstituted school opened in the fall of 2013, with a new principal and a new set of teachers who, in the words of one of the parents, “have lots of new ideas and a strong desire to work on behalf of los niños.”   The early education center is scheduled to reopen in January, 2015.  

    When it came time for LAUSD to decide whether to retain the services of Superintendent Deasy, one of the most eloquent speeches on his behalf was delivered by a parent from the 24th St. School who recalled that day in the rain in the park as evidence of Deasy’s commitment to the children of Los Angeles. A school board riven by differences in personality and policy was taught a lesson about how to work in a more collaborative way by the Millennial parents who had embodied this new spirit in everything they did. As Boomers age and fade from their current leadership roles, perhaps more institutions will find a way to embrace Millennial values and behaviors that have already brought “a smile instead of tears” to the faces of the children of the 24th St. school in the City of Angels.

    Morley Winograd and Michael D. Hais are co-authors of the newly published Millennial Momentum: How a New Generation is Remaking America and Millennial Makeover: MySpace, YouTube, and the Future of American Politics and fellows of NDN and the New Policy Institute.

  • There’s Real Economic Development Gold in El Dorado—Arkansas

    For centuries, explorers searched for the legendary golden city of El Dorado, seeking instant wealth in the jungles of South America. But today’s treasure trove may be found much closer to home; cities like El Dorado, Arkansas, for example, that have successfully linked their economic development strategy to improving the educational attainment of their residents.

    El Dorado, a city of about 20,000 people that was at the heart of Arkansas’s oil boom in the 1920s has been hard pressed to reprise that economic growth experience in this century.  Instead of chasing after the fool’s gold of becoming cool, it has found a way to attract new residents and increase its economic vitality by promising its public school students a free college education if they graduate from high school with good grades. That promise has the potential to provide the critical glue in holding together a broad based economic recovery not just for cities such as El Dorado but for entire states or even the country.

    The El Dorado Promise is a scholarship program established and funded by Murphy Oil Corporation, the town’s largest employer. Modeled after a similar program in Kalamazoo, MI, It provides graduates of the city’s high school a scholarship covering tuition and mandatory fees that can be used at any accredited two- or four-year, public or private, educational institution in the US up to an amount equal to the highest annual resident tuition at an Arkansas public university.

    Since its inception in 2007, 1239 students have taken advantage of the offer. Over 90% of them have completed at least one year of college. The first high school class to enjoy this benefit has graduated after five years from college at a rate almost 40% greater than the state’s higher education student population. These gains in acquiring the skills necessary to be competitive in today’s global economy have been achieved by virtually all of the city’s high school students, over 90% of whom graduated from high school last year.

    Furthermore the culture of a college-bound student population is now permeating throughout the school district, with a recent study finding that students in grades three through eight in the city scored significantly higher than their matched peers in nearby school districts in both math and literacy. The greatest gains have come from those who were the youngest when the Promise was announced.

    The goal of the El Dorado Promise was not just greater educational attainment, however. The visionaries who established the program also wanted to use this program to improve the community’s economic vitality and quality of life. They have clearly done that.  Enrollment in the city’s schools was up 5% in just the first four years of the program’s existence. As the Promise website says, “the prospect of an increasingly educated workforce gives economic development leaders new tools to attract businesses to the region.”

    The first such Promise was made in Kalamazoo, Michigan in 2005 by still anonymous benefactors seeking to restore the reputation of a city made famous in 1942 by the Glenn Miller Orchestra’s hit tune about a “gal” who lived there. Rather than raise taxes to balance the city’s budget, those who established the Kalamazoo Promise offered a fully paid four-year scholarship to any public institution of higher education in Michigan to any student who went to the city’s high schools for all four years. Under the terms of the Kalamazoo Promise, students have no obligation to repay the money or even to reside in Kalamazoo after they graduate from college.

    The results are very similar to those of El Dorado. Kalamazoo’s student population is up 17.6% and dropout rates have been cut in half. Ninety percent of the city’s female African-American high school graduates have gone on to college. On the economic front, the proportion of residential construction in the city rose sharply from around 30% to nearly 50% of all permits issued in the greater Kalamazoo area. The community’s careful tracking of the results has identified 1600 families who say they are living in the city because of the Promise.

    The economic challenges that caused El Dorado and Kalamazoo to up their game in getting local residents to graduate from high school and go on to college are no different than the challenge facing the country as a whole  in trying to create a competitive workforce in today’s increasingly global and technology driven economy.  For example, the Georgetown University’s Center on Education and the Workforce estimates that 62% of the jobs in the United States by the year 2018 will require at least some college education – for example a certificate for a specific skill – and that more than half of those jobs will require a bachelor’s degree. Unless the nation wants to fill those jobs with immigrants from other countries, it will have to do a much better job of giving each American who graduates from high school a chance to pursue a two year skill certificate or a baccalaureate degree. 

    A promise that rewards good academic performance in high school with a scholarship that pays for four years of college tuition has demonstrated it can make a major difference in achieving our educational and economic goals. Now it’s time for the rest of the country to find the gold that Kalamazoo and El Dorado have already discovered. Just as the country, as part of its overall economic development strategy, once expanded access to a universal free education first for primary schools and later for high schools, it must now find ways to make these two pioneering cities’ promise to their young people America’s Promise to all of its youth.

    Morley Winograd and Michael D. Hais are co-authors of the newly published Millennial Momentum: How a New Generation is Remaking America and Millennial Makeover: MySpace, YouTube, and the Future of American Politics and fellows of NDN and the New Policy Institute.

    Graduation photo by Bigstock.

  • Here’s a Way to Flood the US Housing Market with One Trillion Dollars

    Members of the millennial generation – born between 1982 and 2003 – carry a student debt burden of close to one trillion dollars. This is the group that includes many just entering the stage in life when people tend to settle down and start families. Even though Millennials are marrying later than previous generations, they would still be the prime market for sales of single family starter homes, if only they could afford them. As interest rates rise along with home  prices, the only way this key consumer segment will be able to afford to buy a house is if the nation, out of its own self-interest, finds a way to relieve Millennials of their crushing student loan obligations.

    Millennials are the first generation in American history that has been asked to self-finance the cost of the education needed for America to be economically successful. Shortly after the ratification of the Constitution, Congress passed legislation setting aside land in the new territories for the establishment of the iconic one room school houses to assure its newest citizens had the skills required to be good farmers and domestic servants. Even as the country was engaged in a devastating Civil War, a state-by-state movement to mandate universal and free primary education for every child swept the nation and became a permanent part of American society. Then, when the Industrial Revolution generated a demand for factory and office workers with a high school education, the nation expanded the concept to make such an education available equally to young men and women without any requirement to pay tuition.      

    The situation has changed, but the need for an educated young generation has not. The difference is that at least two years of post-secondary education has become a must-have ticket for a young generation seeking to make its way in the world. Yet we have suddenly yanked the universal, free education rug out from under them and asked them to pay for it by not only going into debt, but assuming a debt that is not even dischargeable in bankruptcy court.

    The result is a rising tide of student debt that threatens to undermine the economic vitality of the nation. According to the Federal Reserve, student debt rose by a factor of more than eight between 2001 and 2012, twice as fast as home loans and far in excess of the modest increases in other forms of indebtedness during the same time period. A recently released report by the Consumer Financial Protection Bureau indicates that about one in four student loans is now either in default or in programs designed to help borrowers in distress. This analysis looked only at loans made through the direct student loan program totaling about $570 million, not older ones that may have been offered by banks and other private sector lenders. If borrowers are unable to repay their loans in the long run, the federal government and taxpayers will have to absorb the losses. Why, then, not recognize the problem now and bail out the borrowers so that they can put the windfall to good use in an economy desperately needing a new boost in consumer spending?

    The Great Recession seriously disrupted household formation and consumer spending.  According to an analysis by Merrill Lynch, in the decade before the financial markets’ collapse in 2008, one-third of all housing turnovers came from homeowners older than  55, and about one-third of those sales were to buyers under 34. Since then sales of homes have fallen by about two million units, leaving the economy 2.5 million households below normal levels. Millennials represent about 22% of the US population and control $200 billion of direct purchasing power, not counting their influence on their parent’s spending decisions. Over the next five years, a quarter of Millennials will enter their peak spending years, making them the best hope for reviving the housing market.

    Millennials have expressed a strong preference for living in the type of suburban communities in which they grew up, especially when it’s time, as it is for many of them now, to raise a family. Their first home needn’t be “move in ready;” about a third of them say they would prefer a “fixer upper.” And more than 80% of the generation believe they would find a way to pay for the cost of any repairs themselves rather than borrow the money from their parents. A wave of new home buying would not only give a sharp boost to the durable goods industry that depends on new household formation for its growth, but would also provide a ready-made army to fix up some of the country’s declining, inner ring suburban housing stock.

    There are legitimate public policy issues about how to fix the problem of financing American higher education. Some might argue that we should tackle that problem before dealing with student loan debtors. But with the economic recovery still proceeding at too slow a pace for most middle class Americans, an equally good case can be made that the country should deal with student loan debt either first or as part of a comprehensive reform of  financing higher education. The economy could use the boost, as could the morale of America’s largest and most diverse generation.

    Morley Winograd and Michael D. Hais are co-authors of the newly published Millennial Momentum: How a New Generation is Remaking America and Millennial Makeover: MySpace, YouTube, and the Future of American Politics and fellows of NDN and the New Policy Institute.

    New home photo by BigStockPhoto.com.

  • Millennial Lifestyles Will Remake American Homes

    As Millennials, America’s largest generation, enter their thirties in ever greater numbers, their beliefs about how and where to raise a family will have a major impact on the nation’s housing market. This follows as their media and political preferences have helped shape how we entertain ourselves and who is the president of the United States.   A 2012 survey indicated that seventy percent of Millennials would prefer to own a home in the suburbs if they can “afford it and maintain their lifestyle.” Now a new survey of 1000 18-35 year olds conducted for Better Homes and Garden Real Estate (BHGRE) by Wakefield Research provides a much more detailed picture of the type of home Millennials believe best fits their needs and desires.  


    Reflecting their overall attitudes about spending their hard-to-come-by money, Millennials look more for value than “pizzazz” in a new home. Seventy-seven percent told BHGRE they preferred an “essential” home over a “luxury” model. And more than half (56%) believe the technological capabilities of a house are more important than its “curb appeal.”            

    Millennials are known for their fascination with technology.  The BHGRE survey demonstrates that tendency in reference to their home buying decisions. Almost two-thirds (64%) would not want to live in a home that wasn’t “tech-friendly.” Not surprisingly, almost half (44%) focus on the technological sophistication of the family room rather than other rooms in the house in making that determination. In fact, almost as many (43%) would rather turn their living room into a home theater with a big screen TV than use it in more traditional ways. Even in the kitchen, a solid majority (59%) would rather have a television screen than a second oven (41%).

    Another constant concern of Millennials, security, is also reflected in their technology preferences. Almost half (48%) named a security system as one of the technological essentials in a home and about a quarter (28%) would like to be able to control such a system from their smart phone.

    In addition, befitting the generation that first popularized social media sites such as MySpace and Facebook, most Millennials want a house that can be customized to their individual preferences. Forty-three percent want their home to be less a “cookie cutter” offering and more capable of allowing them to put their own finishing touches on it. Almost one-third (30%) would prefer a “fixer upper” to a “move-in-ready” home, and seventy-two percent of those surveyed thought they were at least as capable of making those repairs as their parents. Almost all (82%) of this supposedly “entitled” generation say they would find a way to handle the cost of these repairs themselves rather than borrowing the money from Mom or Dad.

    Millennials also take their concern for the environment into account when choosing a home. Almost half (45%) don’t want a home that wastes energy. Reflecting this, an energy efficient washer and dryer topped their essential technology wish list (57%). A smart thermostat was important to 44% of those surveyed, placing it third on the list of Millennial housing essentials.

    These preferences aren’t the only reason that Millennial homes will reduce the nation’s carbon footprint in coming years. Millennials see their home as a place to “do work,” not just a place to return to “after work.” Already one in five Millennials say that “home office” is the best way to describe how they use their dining room. The generation’s blurring of gender roles as well as its facility in using digital technologies means that Millennials will likely work as much from home as “at work,” as they share child rearing responsibilities based upon whose work responsibilities require which partner to be away from the house during the day.

    The cumulative impact on America’s energy consumption from this shift could be dramatic. A study by Global Workplace Analytics suggested that, if half of American worked from home, it would reduce carbon emissions by over 51 million metric tons a year—the equivalent of taking all of greater New York’s commuters off the road. Eliminating traffic jams would save almost 3 billion gallons of gas a year and cut greenhouse gas emissions by another 26 million tons. Additional carbon footprint savings would come from reduced office energy consumption, roadway repairs, urban heating, office construction, and business travel.

    By the end of this decade the Millennial generation will comprise more than one out of every three adult Americans (36%). Just as the Baby Boomers influenced the housing market when they started buying homes and raising families, the Millennial generation’s overwhelming size will place an indelible stamp on the nation’s housing market. Its numbers will produce a boom in demand for housing that will help heal this critical sector of the nation’s economy. 

    This may affect boomers and other old generations. Every seller of houses will have to adjust their offerings to accommodate Millennial preferences for the type of home in which they want to raise a family. The end result will be more family friendly neighborhoods where homes serve as the hub for their owner’s economic activity, simultaneously lowering the nation’s  carbon footprint and improving  the civic health of its communities.

    Morley Winograd and Michael D. Hais are co-authors of the newly published Millennial Momentum: How a New Generation is Remaking America and Millennial Makeover: MySpace, YouTube, and the Future of American Politics and fellows of NDN and the New Policy Institute.

    New home photo by BigStockPhoto.com.

  • Communities Need to Build Better Millennial Connections

    A remarkable, but mostly unnoticed, 2012 study found a powerful correlation between a community’s civic health and its economic well being. The analysis by the National Conference on Citizenship (NCoC) and its partners found that the density of non-profits whose purpose was to encourage their members’ participation within the community   correlated strongly with the ability of a locality to withstand the effects of the Great Recession. The same analysis revealed that those municipalities having the greatest amount of “social cohesion,” defined as “interacting frequently with friends, family members, and neighbors,” also showed greater resilience in ameliorating job losses during economic downturns, independent of the density of their non-profit sector.

    The numbers are startling. States with high social cohesion had unemployment rates two percentage points lower than their less connected counterparts, even controlling for demographics and economic factors. A county with just one additional nonprofit per 1,000 people in 2005 had half a percentage point less unemployment in 2009. And for individuals who held jobs in 2008, the odds of becoming unemployed were cut in half if they lived in a community with many nonprofit organizations rather than one with only a few, even if  the two communities were otherwise similar. Given these results, every community interested in improving its economic vitality should be devising strategies to increase the civic health of their locality.

    One way to accomplish this goal is to attract members of the hyper-connected but locally-focused Millennial Generation (born 1982-2003).  People in their thirties – a group millennials are just entering but will soon dominate – and early forties, the age when people are building families and careers, constitute the essential social ballast for any community, city or suburb. For the rest of this decade as well as the next, Millennials will comprise the cohort entering this key phase of life, contributing both economic stimulus and a new sense of community wherever they choose to live. Fortuitously, the same organization (NCoC) that produced the original report has just released a new study suggesting several strategies cities could use to attract America’s most community-oriented generation.

    According to this year’s study, more densely populated communities face a major challenge in attracting civic-oriented Millennials. This is contrary to much of the conventional wisdom about both millennials and “community”.  It found that members of the generation who reside in denser urban communities are less likely to engage in the type of service activities that nonprofits are designed to encourage. Except in the South, Millennials living in suburbia or more rural settings were more likely to engage in service activities with their peers than their urban counterparts. In fact, the worst community participation rates by far were found among Millennials in the country’s Northeastern cities.

    A recent analysis by demographer Wendell Cox of Millennial living patterns validated these findings. He found that those major metropolitan areas with the least density gained the lion’s share of increases in populations of 25 to 34 year olds in the first decade of this century. Another, as yet unpublished study by Cox, has found that the same holds true for 20-24 year olds. 

    To fix that problem and increase their economic resiliency, more densely populated communities should actively encourage the formation of military veteran’s groups and other nonprofits that foster citizen participation and leadership skills. Other types of nonprofits that the earlier NCoC study suggested would help improve a city’s civic and economic vitality are sports clubs, labor unions and those that offer job-training opportunities. By providing such nonprofits with the space and resources to attract and engage America’s largest and most diverse generation, communities can gain the economic benefits that service organizations, such as Kiwanis and the Elks, brought to their communities in the past.

    A recent review of the seven best cities for Millennials to obtain an initial foothold for their economic future placed greater Seattle at the top of the list. It was followed by Dallas; Minneapolis; Athens, Georgia; Ithaca, New York; Oklahoma City; and Phoenix.  () Most of these communities combine relatively lower levels of density with lower rates of unemployment making them especially attractive to Millennials.  

    One way for denser urban centers to compete with such localities is to gain a broad mix of educational attainment among their younger populations, thereby increasing their social cohesion and, ultimately, economic resiliency. This is because Millennials without a high school diploma are least likely to trust their neighbors but most likely to help those very same neighbors on a regular basis. Meanwhile, Millennials who attend college become more trusting of their neighbors wherever they end up settling, but less likely to help them out. In order to build both a trusting community and one where friends and neighbors help each other out, communities need to provide a broad range of jobs requiring various levels of education and encourage Millennials to stay in the place where they grew up or return there upon graduation.

    Communities interested in enhancing their social cohesion should take a close look at the example set by the civic leaders of Kalamazoo, Michigan. Under its Kalamazoo Promise program, families that enroll their children in the local school district get help with college tuition on a sliding scale based on how many grades of education the child completes in the city’s schools. The strategy, which has led to greater demand for housing within the school district’s boundaries as well, encourages the development of a community with a wide range of educational success among its residents.  

    The most recent study also found that once Millennials complete their schooling and begin to settle down their civic engagement increases. In fact, those 29 and under who are married and have children are more likely than those over thirty who do not have a family to participate in activities, such as helping neighbors, that in turn lead to greater social cohesion.

    One strategy for encouraging college educated Millennials to settle in the community where they grew up, may lie with making the cost of college locally more affordable. For example, in contrast to many states that are shortsightedly reducing their subsidies of in state tuition, North Dakota is using some of its increased tax revenue from the state’s explosion in energy production to limit tuition increases for their residents and increasing the amount of needs-based tuition aid and scholarships for those who decide to attend any college in the state.

    Building better communities requires encouraging the human interaction and connectivity that make a municipality more resilient in times of economic difficulty. Building this type of social capital comes naturally to Millennials, the nation’s most connected generation.   Non-profits that attract younger people should be actively encouraged to set up shop in cities and localities across the country. Programs that support educational attainment and employment opportunities for Millennials should be viewed as another essential element of economic strategy.  Today, community’s economic health is inextricably intertwined with the type of civic vitality that local Millennials can generate.  

    Morley Winograd and Michael D. Hais are co-authors of the newly published Millennial Momentum: How a New Generation is Remaking America and Millennial Makeover: MySpace, YouTube, and the Future of American Politics and fellows of NDN and the New Policy Institute.

    Homes image by BigStock.

  • How Green Are Millennials?

    Besides his history-making embrace of full equality for gays and lesbians, the most surprising part of President Barack Obama’s Second Inaugural Address may have been the emphasis placed on dealing with the challenge of climate change. The president devoted almost three whole paragraphs, more than for any other single issue, to the topic. His remarks suggested that America’s economic future depended on the country leading the transition to sustainable energy sources and that “the failure to do so would betray our children and future generations.”

    Different generations reacted differently to the speech. The President’s rhetoric seemed like standard liberal fare to many Baby Boomers (born 1945-1965), who either vehemently agreed or disagreed with what Obama had to say depending on their political ideology. But members of the Millennial Generation (born 1982-2003) were in almost unanimous agreement with the way the President defined the context of this challenge. It was as if he was channeling the thinking of Millennials such as David Weinberger at the Roosevelt Institute’s Campus Network (RICN) who wrote, almost a year ago, “Millennials view environmental protection more as a value to be incorporated into all policymaking than as its own, isolated discipline. We are concerned with economic growth, job creation, enhancing public health, bolstering educational achievement, and national security and diplomacy. Young people recognize that each of these concerns is inextricably tied to the environment.”

    President Obama was also right, from a Millennials’ perspective, to emphasize the need for America to become a leader in sustainable energy technologies. Seventy-one percent of Millennials believe America’s energy policy should focus on developing “alternative sources of energy such as wind, solar and hydrogen technology; only a quarter believes that it should focus on “expanding exploration and production of oil, coal and natural gas.” Similarly, the RICN’s “Blueprint for a Millennial America,” a report prepared by thousands of Millennials who participated in their “Think 2040” project, placed the development and usage of renewable sources of energy at the top of all other environmental initiatives.

    The participants’ proposed solutions to the challenge, however, were not focused on the kind of top-down change so common to Boomers. .Instead the proposals  emphasized taking action at the community level. No one, the RICN blueprint said , should be asked to “make sacrifices without fully considering the cost to communities” whose “texture” is most likely to be impacted dealing with the challenge.

    Many politicians fail to notice this unique Millennial perspective. Members of the generation disagree sharply with their elders on the best way to address environmental challenges, preferring to tackle them through individual initiative and grassroots action rather than a heavy-handed top down bureaucratic approach.

    Of course,  Millennials are the most environmentally conscious generation in the nation’s history. Almost two-thirds of Millennials believe global warming is real and 43% of them think that it is caused by human activity, levels much higher than among all other generations. But, as Weinberger also wrote, “While environmentalists of years past were primarily aiming to bring clean air and clean water concerns into the national policymaking calculus, environmentalists today are far more worried about solving global problems like climate change by using local environmental solutions.”

    Adapting a Millennial approach to dealing with global warming would mark a major change for the Administration. All four of Obama’s first term environmental policy heavyweights were Boomers, whose preference for top down dictates was evident in almost every decision they made. Secretary of the Interior Ken Salazar established new controls on off shore oil drilling that satisfied neither side. Secretary of Energy Stephen Chu tried to jump start the development of renewable energy technologies in the United States by funding startups with dubious chances of marketplace success. And most conspicuously   EPA Administrator Lisa Jackson’s plans for regulating smog were rejected by the President. Fortunately ,  all of them have  announced plans to leave their posts. They will follow in the footsteps of environmental czar, Carol Browner, who left two years ago after a less than stellar performance during the Horizon Deepwater drilling disaster.

    There is talk within the administration of subtle changes in policy.   The departure of this quartet of ideologically-driven Boomers gives the President an excellent opportunity to appoint a new team to execute his vision for meeting the environmental challenges of our time.

    President Obama’s  new team will have to continue to link the need to develop U.S. energy production to both environmental concerns and economic development. It will need to couch the call for progress on reducing carbon dioxide emissions in the context of strengthening, not weakening, local communities and preserving the nation’s natural resources. Just who the president  finds to take on this politically nuanced task will say a great deal about his sensitivity to his Millennial Generation supporters’ attitudes and beliefs. It will also foretell a great deal about how successful he will be in matching the lofty rhetoric of his Second Inaugural Address with today’s political realities during his final term in office.

    Morley Winograd and Michael D. Hais are co-authors of the newly published Millennial Momentum: How a New Generation is Remaking America and Millennial Makeover: MySpace, YouTube, and the Future of American Politics and fellows of NDN and the New Policy Institute.

    Photo by gfpeck

  • Want to See Better US-Chinese Relations? American and Chinese Millennials Could Be Key

    While it is still fashionable for politicians in both China and the United States to prove their domestic leadership credentials by taking tough stances against their nation’s chief economic rival, the results of recent Pew surveys conducted in the two countries suggest that this type of rhetoric is a holdover from an earlier era. An examination of the beliefs among the youngest generational cohorts in each country shows a distinct lack of the ideological vitriol so common in the 1960s and 1970s. As a result, we might see a far more congenial relationship between the world’s two great powers — at least once the older generations fade away.  

    Let’s hope so, because older generations sometimes seem  more committed to discord  than accord. During the 2012 US presidential campaign both President Barack Obama and Governor Mitt Romney took full advantage of opportunities to criticize their opponent for the softness of his approach to China.  Xi Jinping, who was named the General Secretary of the Chinese Communist Party about a week after Obama was reelected and will become China’s Premier early next year, has been no less willing to rhetorically censure the United States.

    Yet the Pew research indicates that the youngest generational cohort in both the US and China holds positive attitudes toward and favors contact with the other country.   In the United States that youthful cohort is the Millennial Generation (born 1982-2003), America’s largest and most ethnically diverse and tolerant generation to date. Of the 95 million US Millennials, about four in ten are nonwhite and one in twenty is of Asian descent, with Chinese-Americans comprising the largest portion of that segment. By contrast, among U.S. seniors and Boomers, only about one in five is nonwhite and about two-percent of Asian heritage.

    Generational theorists have not definitively named the Millennials’ Chinese counterparts. Some observers, however, have called at least their urban segment “Little Emperors.” Similar to American Millennials, this generation was often reared by their own hovering “helicopter parents” in a highly protected, hyper-attentive manner that reflected the importance of these special children—the  product of China’s  “one child” policy—and the  great expectations their parents had and continue to have for their offspring. The result of this  upbringing are cohorts of civic-minded, pressured, conventional, patriotic American and Chinese young people who revere their parents, are optimistic about their nation’s future, and  open to the world.

    In China, the Pew research, conducted in March and April, 2012, contained a battery of questions probing attitudes toward the United States, its interactions with China, and its influence on Chinese society. Across all of these questions, the youngest cohort (18-29 year olds) held significantly more favorable opinions about America than older Chinese. Given that Chinese who are 50 or older include generations that established the Communist regime in 1949, fought American troops in Korea, and were part of the ideological Red Guards of the 1960s, this is not altogether surprising.   

    Overall, a majority (51%) of China’s youthful cohort held a positive view of the U.S. as compared with only 38% of older Chinese. More specifically, majorities of 18-29 year olds said they admired American technological and scientific advances (77%), American ideas about democracy (59%), U.S. music, movies, and television (56%), and agree that it is good that American ideas and customs are spreading to China (50%). Across all of these dimensions favorable attitudes toward the United States and its influence were at least 15 percentage points higher among the youngest Chinese cohort than the oldest. In only one area, the American way of doing business, did less than a majority of 18-29 year old Chinese (48%) indicate admiration of the United States; even on this dimension there was a 12-point gap between the positive opinions of younger and older Chinese respondents.

    Pew did not ask the same questions in its American surveys that it did in the Chinese study. However, it did examine many of the same dimensions permitting valid comparison of survey results in the two countries. In a November 2011 survey examining the large generation gap in U.S. politics Pew asked if it was better for the United States to build a stronger economic relationship with China or to get tough with China on economic issues. American Millennials, a generation corresponding to Chinese 18-29 year olds, overwhelmingly favored a policy focusing on building stronger trade relations with China rather than one based on toughness (69% to 24%). By contrast, a plurality of the two oldest American generations—Boomers and seniors—believed that a tougher approach instead of closer economic ties with China was best (48% to 45%). These results reflect the far greater support of Millennials than older generations for free trade agreements overall (63% to 42%).

    In its April 2012 Values survey, Pew examined the openness of Americans to “foreign,” if not specifically Chinese, influences. In one question, respondents were asked to agree or disagree with the statement: “It bothers me when I come in contact with immigrants who speak little or no English.” Only 32% of American Millennials compared to 44% of all older generations agreed. In another item Pew asked for agreement or disagreement with this statement: “the growing number of newcomers from other countries threatens traditional American customs and values.” Only four in ten Millennials (41%) as compared with a majority (53%) of Boomers and seniors agreed.

    American Millennials are a generation that seeks to resolve disputes and conflicts by searching for win-win solutions rather than absolute victories over their opponents. Recent research suggests that their Chinese counterparts share many of the same attitudes. This bodes well for relations between their two countries in coming decades. The big question for the more immediate future is whether older generations in America and China will be able and willing to set aside the attitudes based on the ideologies and policies of the past long enough for Millennials on both sides of the Pacific to forge a new, less contentious relationship.  

    Morley Winograd and Michael D. Hais are co-authors of the newly published Millennial Momentum: How a New Generation is Remaking America and Millennial Makeover: MySpace, YouTube, and the Future of American Politics and fellows of NDN and the New Policy Institute.

    Shanghai photo by Bigstock.

  • Millennials Ready to Play Key Role in Housing Market Recovery

    Recent data from a survey commissioned by Better Homes and Garden Real Estate (BHGRE) suggests a pent up desire among 18-35 year olds to own a home of their own that could easily fuel a real estate boom for at least the rest of this decade. 

    In contrast to predictions from some futurists that the Millennial generation, born 1982-2003, will be content to be lifelong renters, BHGRE’s survey found home ownership still ranked as young Americans’ most important definition of personal success.  Overall, three-fourths of those surveyed named home ownership as an indicator of having succeeded financially, more than seven times the number who named other major expenditures such as taking extravagant vacations, buying an expensive car, or owning designer clothing. Even among those living in the Northeast or in cities, seventy percent identified home ownership as the best indicator of having made it financially. This is fully in line with earlier studies by Pew Research that found home ownership was among the top three priorities in life for members of the Millennial generation.

    Unlike comments often made about this generation by some of their elders, most Millennials didn’t express sentiments suggesting that they feel entitled to be simply handed this badge of success.  Seventy percent of those in BHGRE’s survey said they needed to possess the skills to own a home; only thirty percent said they “deserved it.” Respondents also made it clear they were prepared to sacrifice to achieve their dream of home ownership.  About sixty percent were willing to eat out less and/or only spend on necessities to save the money needed to buy a home. These sentiments were most strongly expressed by those who had grown up in a home  owned by their parents.  In addition, forty percent were willing to take a second job. And, almost a quarter  of the generation accused of  “failing  to launch”  were prepared to live with their parents for a couple of years to save the money they would need to own a piece of the American Dream.  

    The collapse of the housing market that triggered the Great Recession also has made Millennials sophisticated, knowledgeable consumers when making decisions about how and when to purchase a home.  Rather than thinking they should buy a home as soon as they get married or qualify for a mortgage, seventy percent of BHGRE’s respondents said the time to buy a house is when a person can “afford it and maintain their lifestyle.” 

    Millennials are careful consumers, as befits a group shaped by the most lengthy economic downturn in decades. Sixty-one percent suggested they would want to have a secure job before buying a house and more than half said people should wait until they had saved enough for the down payment before making such a purchase.  When asked to indicate the factors they would research in determining whether to buy a home, financial considerations were cited by a majority of the respondents.

    They understand the power of money. Interest rates, home prices and how those two factors impacted their ability to secure a mortgage, all ranked much higher in importance than the type of neighborhood a house was in, school district ratings or foreclosure rates.  With the median sales price of both new and existing homes up almost five percent this year, Millennials are likely to jump into the market soon before it becomes too expensive for them to do so.      

    These findings suggest the current policies of the Federal Reserve and its Chairman, Ben Bernanke to keep interest rates low in order to stimulate this key part of the U.S. economy are right on target. If home builders and sellers can tailor their offerings to these technologically sophisticated, family-oriented potential buyers, Millennials could well play an important role in reinvigorating the nation’s housing market, further spurring the nation’s recovery from the Great Recession.

    Morley Winograd and Michael D. Hais are co-authors of the newly published Millennial Momentum: How a New Generation is Remaking America and Millennial Makeover: MySpace, YouTube, and the Future of American Politics and fellows of NDN and the New Policy Institute.

    Homes image by BigStock.

  • The GOP’s Hispanic Political Malpractice

    One of the more curious developments in American politics over the last two decades is the political malpractice of Republicans in dealing with Hispanic-Americans.  Indeed, it now appears that the 2012 election may well be determined by the share of the Latino vote that Governor Mitt Romney is able to keep from falling into President Barack Obama’s column.

    According to the Investor’s Business Daily tracking poll, Hispanics prefer Barack Obama by a greater than 2:1 margin (61% to 29% on October 25).  Hispanic-Americans have tilted toward the Democrats for decades, so it is hard to blame the Republican Party’s current predicament on just the political tactics of this year’s campaign.

    But unlike the African-American vote since the 1960s, which has remained rock solid Democratic, history indicates that on occasion the GOP has competed for and won a significant share of the Latino vote.  Hispanics tend to be family oriented and somewhat entrepreneurial, which should make them potential Republicans.

    But deliberate, conscious decisions by Republican leaders focused on the short run gains from immigrant bashing have done severe damage to the long term health of their party. Attacks on immigrants have caused Hispanics to desert the GOP in droves, particularly in the two most recent presidential elections. And, because the Latino population is relatively youthful, if this concern is not dealt with, it may become even more acute for the Republican Party in the years ahead. Among Millennials, America’s youngest adult generation, about one in five is Latino as compared with about one in ten among Baby Boomers and one in twenty among seniors. Among the even younger Pluralist generation (children 10 years old and younger) between a quarter and 30% are Hispanic. Between these two up-and-coming generations, it’s likely that Hispanics will represent nearly 30% of the nation’s population within the next few decades. This suggests that the Republican Party has little hope of winning national elections in the future unless it reverses its current policies to bring them more in alignment with the attitudes and beliefs of this key voter group.   

    Some have estimated that Ronald Reagan won 37% of the Hispanic vote in his successful 1984 re-election campaign.  Since then the presence of Hispanic voters in the electorate has grown by 400%, but the Republican share of their votes has risen above the level at which Latinos supported Reagan only once. That occurred in 2004 when Karl Rove’s strategic focus on Latinos enabled President George W. Bush’s re-election effort to win upwards of 40% of the Hispanic vote. In every other presidential election since 1984, Republicans have struggled to win the votes of even one out of three Hispanics.  

    Recent data from Pew Research demonstrates that the Hispanic rejection of the GOP was not pre-ordained. Their recent survey  showed 70% of Hispanics now identify themselves as Democrats,  but that this percentage falls to just 52% among Evangelical Hispanics, a fast growing  group whose cultural attitudes are more conservative than those of the overall Hispanic population. In 2004, President Bush actually won a majority of the Hispanic Protestant vote even as his support among Catholic Hispanics failed to improve from his showing in 2000.   

    Catholic Hispanics, who comprise about 60% of all Latinos, are more likely to vote based on perceived loyalties to their social-economic class than their attitudes on social issues. Bertha Gallegos, who is Catholic, pro-life and the Vice President of the Colorado Society of Hispanic Genealogy, a nonprofit and nonpartisan organization that researches the state’s Latino history, typifies the attitude among members of her faith toward the Republican Party. “I still don’t get how Hispanics can be Republicans. The only time they’re nice to us is when they want our vote. Republicans work to make the rich richer. They don’t care about the poor.”   

    Since the virulently anti-immigrant campaign in favor of Proposition 187 in California that attempted to bar immigrant access to basic social services the Republicans have continued to play exactly the wrong tune for Hispanics.  In this year’s Republican primary, there was much emphasis on removing undocumented immigrants from American soil through self-deportation or other more draconian means, Republicans have allowed economic resentment and cultural fears to get in the way of positive voter outreach to America’s fastest growing minority population. After all, many Latino legal residents and citizens also have relatives and friends who are undocumented.

    Yet studies as far back as the 2000 presidential election have shown that when properly engaged, Hispanics have an open mind on which party deserves their support. Latinos in that election were statistically more likely to support Bush over Gore if they were contacted by Latino rather than Anglo Republicans. Clearly the election in 2010 of Latino Republican governors, Susana Martinez of New Mexico and Brian Sandoval of Nevada, suggests that the community remains open to such appeals in the future.

    Before such efforts can be successful however, Republicans will have to reverse course on their attitudes toward comprehensive immigration reform, a cause which traces its historical lineage to Ronald Reagan and which was a key part of Karl Rove’s re-election strategy for George W. Bush. Only when the Republican Party’s message changes will their messengers deserve and be able to gain a respectful hearing from America’s Hispanics.   

    Morley Winograd and Michael D. Hais are co-authors of the newly published Millennial Momentum: How a New Generation is Remaking America and Millennial Makeover: MySpace, YouTube, and the Future of American Politics and fellows of NDN and the New Policy Institute.

    Polling place photo by BigStockPhoto.com.